- ✓ Visitor Experience Analysis
- ✓ User Experience Analysis
- ✓ Development Analysis
- X SEO & Traffic Analysis
- X Social Media Analysis
- X Copywriting Analysis
1. Visitor Experience Analysis
The site is analyzed from the perspective of a first time visitor without logging in. This outlines first glance impressions with a fresh pair of eyes and reviews how the visitor actions convert into desired goals.
2. User Experience Analysis
The user dashboard is reviewed along with user flow, support efficiency, user interface design and prospect to customer flow to ensure a balance of business and user needs.
3. Development Analysis
The website frontend and backend are reviewed for page speed, load time, markup, user interface design, and coding standards. I also review mobile responsiveness and potential mobile issues.
4. SEO/Traffic Analysis
An in-depth discovery of stat analytics, including on page SEO, indexing, architecture, content, keywords, PPC and the overall health of user and traffic flow. Discover opportunities for visitor and customer flow, landing pages, reducing bounce rates and more.
5. Social Media Analysis
Social media analysis to determine if content is capturing the target audience and content meets quality and expected frequency.
6. Copywriting Analysis
Website copy is analyzed and compared to your business goals and target customers to select quality, more niche keywords for SEO and customer relations.
If you are treating your business website as an informational hub for customers then you are missing out on a huge inbound marketing opportunity.
What are the symptoms?
- Do your customers ever reach out to you via phone about questions already on your website?
- Are you left wondering how you can tie in offline solutions with your website?
- What about repeat customers? Could you use more of those?
- Are you not reaching traffic conversion goals?
- Do you find yourself doing boring tasks over and over?
- Are you having trouble explaining what you do?
- Maybe your website is just gosh darn ugly?
Let me show you where those opportunities lay and how you can build a stronger business by making your website work as hard as you do.
Your customers size you up against competitors on a daily basis. Your website and business processes help turn a visitor into a customer.
If customers and prospects aren’t purposely led to do certain actions on your website then it’s being underutilized.
Contact Me to set up a 1 hour video consultation. I will explain your strengths and weaknesses and answer your questions across the board about your online presence to increase sales, customer loyalty and save your business time.
Together we analyze visitor/users, development, SEO/traffic, and digital marketing to discover the weaknesses and opportunities for your business and competitors.